Sonders and Beach Italy has decades-long experience in helping the travel industry to achieve goals in terms of better performance and economic results.
Sonders Academy & Advisoring
Its deep knowledge of the hotel industry ‘from the inside’; the everlasting work through its tour operator ‘Quiiky Travel’; the media advocacy through its brand ‘QMagazine’ empower and acknowledge S&B as the first Italian company featuring a fully-comprehensive offer and concrete ‘hands-on’ attitude in the LGBTQ+ travel market. S&B aim is to embed it into the everyday business management and performance.
S&B has been working both with the Public Administrations and the private sector in order to lead the growth of the travel LGBTQ+ market in Italy. This happens by Sonders Academy and Sonders Advisoring.
Sonders and Beach is ready to listen and to offer its expertise for a winning renovation.
SONDERS ADVISORING
LGBTQ+ market consulting
We can develop customized marketing plan using our property LGBT data research (powered by Gfk Eurisko and Lanfranchi Editore Milano) and creating a digital media campaigns strategy. We support companies also for Art Works and Training Section on Diversity Management.
Diversity Management
How to work better for a better hospitality, by starting from your business inside. How to create a cohesive and liable working group, by tackling prejudice and harassment, as the starting point, to improve the welcoming process towards guests.
Marketing & Sales plan
From online to offline strategy settings, to create a taylor-made and customized business plan. Follow-up and business care, in order to pursue the goal by implementing your incomes.
LGBTQ+ social media marketing
We can create social media marketing campaign and reach LGBTQ+ consumers through Facebook, Youtube or Instagram.
LGBTQ+ ADS audience network
We can provide the greatest LGBTQ+ audience reach through our mobile apps, websites, mailing list or social media network.
Branding
Social Contest Online & Offline, Workshop & Roadshow, Sponsorship of main LGBTQ+ events.
Photo shooting & video factory
We can support our customers for photo or video shooting including in target storyboard creation.
Event design
B2B or B2C event design and organization in huge locations.
Highly customizable
Our services can be customized for any kind of needs.
Content & Event creation
With the help of specialized partners we can provide all kind of content creation: copy, video, photos, web.
Marketing, Communication, Sales and Customer care are the subjects we train on.
SONDERS ACADEMY
We help CEO, COO, sales and marketing managers, HR managers to grow their skills, to align their strategies to the LGBTQ+ community segment. Marketing, Communication, Sales and Customer care are the subjects we train on. At the end of the training session, the company will become member of the AITGL Association (Italian Gay and Lesbian Travel Association) for one year and get the AITGL Decalogue, under commitment to respect its contents.
Hotel staff training
Customized trainings per department, to meet target ‘s expectations.
Staff training on LGBTQ+ market
Customized trainings on LGBTQ+ Tourism & Marketing and Diversity Management.
Case history
Municipality of Florence
LGBTQ+ Tourism Training for local travel companies in collaboration with Florence CVB and the Municipality of Florence.
Municipality of Milan
Creation of a Destination Management project about LGBTQ+ Tourism: trainings, product management, off-line and digital ads campaigns, press trip, website creation.
Milan Tourism Exhibition
Organizing of the LGBTQ+ Tourism B2B and B2C pavilion and conferences for BIT Milan.
Adecco
Staff Training for Housekeeping and F&B department.ads campaigns, press trip, website creation.
Accor Hotels Italy
Event organization for press and consumer about LGBTQ+ Tourism.
EBTL Tuscany
Trainings on LGBTQ+ Tourism for hotels of Tuscany Region.
Duca D’Este Hotel****
Staff Trainings for housekeeping and F&B department.
Kurhaus Cademario****S
Staff trainings about Marketing and Communication.
Victoria Terme Hotel****
Staff Training for housekeeping and F&B department.
Assowedding
Trainings about LGBTQ+ Tourism and Honeymoon in Milan, Bari and Maratea.
Province of Pavia
Trainings about LGBTQ+ Tourism for hotels and travel agencies in collaboration with Arcigay Pavia.
Province of Rome
Trainings about LGBTQ+ Tourism for hotels and travel agencies.
Alitalia Airlines
Training & Consultancy about LGBTQ+ Tourism and Sponsorship management.
McArthurglen Serravalle Outlet
Consultancy about LGBTQ+ Tourism and Sponsorship management.
LGBTQ+ MARKET OVERVIEW
The most important highlights based on our data research powered by Gfk Eurisko and Lanfranchi Editore Milano.
FEATURES
- 3 Milion: LGBT Italian Population (ISTAT)
- + € 34 Bilion: LGBT Buying Power in Italy
- Disposable Income: 23% of LGBT's income is over 2.000€ monthly
- Education: 39% University or High School
- Electronics: 92% Smartphone Owner
- Job: 29% are Manager or Entrepreneur
- Brand Loyal: LGBT consumers prefer to buy from companies that they trust as gay friendly.
- LGBT Media: 74% of LGBT consumers visited LGBT websites in the past week.
ANNUAL SPENDING
- Home: € 16,3 Bilion
- Transportation: € 4,9 Bilion
- Clothing & Accessory: € 2,6 Bilion
- Self-care & Sport: € 1,9 Bilion
- High Tech: € 2 Bilion
- Culture: € 1,2 Bilion
- Travel: € 2,7 Bilion
- Bank loan value
